A delicate balance between East and West with ancient traditions and modern-day conveniences; a spiritually uplifting culture grounded by gracious hospitality and compelling customs.
With its strategic location in North Africa, Morocco stretches across fertile valleys, snowcapped mountains, two extensive coastlines and an immense desert. Every region harbors a distinct local culture, tied to a distant past that shapes Morocco’s distinguished personality of the Muslim World. Over thousands of years, Berber tribes, Roman legions, Arab conquests, and European colonists have contributed to the formation of its heritage, and have left their mark on its history and cities.
Today, the kingdom is the oldest reigning monarchy in the world. Its people’s fervent practice of age-old tradition and faith has allowed Morocco to retain its unique character, grounded with a deeply spiritual attitude, which is consistently present in the very substance of the country’s arts and customs. Morocco’s Western edge that sets it apart from other North African countries stems from decades of French occupation.
The Red City holds the soul of the country's cultural identity, with its winding alleyways, hidden palaces, gardens and UNESCO square. Stay at a fully-staffed private riad in the heart of the medina to experience traditional life in Marrakesh. Accompanied by an expert local guide, meet artisans in their workshops as they hand-craft some of North Africa’s most intricate art pieces. Spend the morning witness a leather auction that takes place every day in the tanner’s guild. Explore the museums, palaces and gardens of Marrakesh, and rejuvenate with an invigorating hammam experience.
Spend the night in a nomad's tent under the stars of the Sahara Desert after camel trekking at sunset. Choose from different camp sites and desert locations, depending on your activity level and interest. Explore the nearby villages that have managed to retain their ancient customs over the centuries. Stop by the small town of Risani to witness the famous date auction. Visit the desert towns of Errachidia and Erfoud. Meet with bedouins who have been nomads in this region of Southern Morocco for generations, and learn about their unique lifestyle and survival skills.
Desert palaces, sacred palm groves, lush valleys and incredible rock formations characterize this unique region of Morocco. Only a 4.5 hour drive from Marrakesh, the Skoura Valley feels like a place that has been frozen in time, with its adobe kasbah’s and tranquil people. Stay at the luxury boutique property Dar Ahlam, and take in the stunning beauty of the oasis on a exclusive experiences in private.
High Atlas Mountains
Morocco's Berber heartland, the High Atlas is home to North Africa's highest peak, dotted with remote adobe villages and dramatic scenery. Stay at a kasbah property overlooking the Asni Valley and enjoy hiking through the villages and mountains with picnic lunches and tea with local families in their homes. Take time at leisure to enjoy the stunning views and hotel spa.
Capital city perched on the Atlantic Coast with beautiful architecture, historical sites and exquisite markets.
Morocco’s capital of traditional crafts, a medieval city with the most important historical sites of the country - largest urban car-free UNESCO site. Fez is the cultural gem of the country that every architecture and history buff needs to include on their journey. While staying at a traditional riad in the heart of the old town, spend your days getting lost in the maze-like medina of Fez.
A charming fishing town with fort-like kasbahs and winding streets filled with local crafts and laidback cafes.
Nestled amongst the peaks of the Rif, the blue-washed town of Chefchaouen is known for its colorful souks and beautiful hand woven woolen crafts.
Explore the unique character of the South on an adventurous road trip across wild Argan valleys, raw coastal cliffs and the vast flatlands leading to the mighty desert.
Cosmopolitan Casablanca is usually a quick stop-over on the way to more popular destinations, but under it's gritty surface lies an eclectic art and culinary culture worth exploring.